Break-up Coach, Avoid These Intake Form Blunders.
If you think that having a steady stream of leads is what you want, consider this, most of those leads, will not be a right fit client, and it’s your job to assess each lead for fit.
This review is a great example of a coach who is so sick of the dead-end leads they’ve been bringing in and they’ve resorted to some really pushy and aggressive intake form questions to block the wrong leads.
What suffers when a coach does this?
Everything.
Leads, sales, marketing, but most of all, the relationship you’ve worked so hard to build with your buyer suffers.
Learn from the mistakes of this coach by reading the review below.
Instead of asking a client to tell you their age ask this instead, “how old were you when the relationship that hurt you, started?” If you ask a sensitive question with some intention, you’ll get a far more detailed answer.
Before you ask what a buyer needs,
Ask them to reveal something specific to their breakup. When you ask a question that is specific to your expertise and your buyer’s pain they’ll start to see you as the go-to expert they’ll want to hire
STOP asking if you’re the right fit coach for them.
If you want to screen and qualify a buyer for fit ask questions about them, the pain point, and how they tend to behave or show up when they need help. If you want to assess buyers for fit, start thinking about what a buyer needs to be able to “do” to overcome their pain and have success with your program. Based on your buyer’s answers, you should be able to assess fit, if not, you can always hire a Sales Coach, like me, to help you with your intake strategy.
Scaling Questions won’t save you.
Scaling questions, don’t provide the nuanced answers that will help you assess a red flag buyer. You know, a buyer who isn’t a fit for the work and you’ll regret signing on to work with.
Besides that, I noted in the comments below that this Coach is using some subtle shaming language in the question.
While I applaud their use of the term Mr. Unavailable, what’s troubling to me is the bit about never doing it again. Breaking a long-standing pattern like this one is WHY a buyer hires an expert like you. Don’t shame them and expect them to hire you.
Stop expecting investment questions to do all of the pre-qualifying for you.
If you ask strategic intake form questions that help your buyer articulate their specific challenges you’ll start to spot the buyers who are ready to move forward versus the ones who aren’t a fit for your work.
Your investment question won’t save you time or make you money, that’s why you need to ask strategic intake questions.
Ask about behavior, not commitment.
Behavioral questions, that require a buyer to reveal more about who they are and how they handle life after a breakup, will show you who they are as a client.
I believe that buyers become the kind of client you prepare them to become. If you prepare them on the sales call with the information they need to understand what you expect of them, you’ll have a far better outcome.
As Brene Brown says, clear is kind, be clear about what kind of person benefits the most from the coaching you offer and you’ll likely get more of what you ask for vs asking about commitment. Don’t waste your time asking about commitment.
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